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Domainia provides domains for people who want to set up a website that is specific to their particular industry. Not only can the domain name end with a word that relates to the industry, for example .technology, the websites have already been optimized for major search engines such as Google and Yahoo. This means the website is more likely to be found in an internet search for keywords that are related to the industry which can increase the amount of traffic to the website which can all potentially be converted to sales if the websites are being used by a business. Domainia allow people to pre-register for specific domain names that have not yet become available on a first come, first served basis. Before domain names are available for anyone to register under General Availability they are available in what is known as the Landrush Period, although this will cost more for the domain for the first year. If more than one person expresses an interest in a particular domain name then an auction will be held and the domain will be given to the highest bidder. Domainia will offer a full refund if the person they are acting for is not successful at this auction. Discounts may be available from Domainia in the form of coupons which are able to be redeemed against a purchase from the site. Using coupons such as these can make the services that Domainia offer even more cost effective for an individual or company. Coupons may be available for the cost of registering a domain name and also for the cost of the hosting services that Domainia provides.